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Coming Up For Air

February 13th, 2009

Oh.

Um, hello there.

I think a bunch of people are under the impression that I don’t blog anymore, or that I fell into a canal and got washed into the ocean or somesuch.

Actually, as it turns out, I’ve essentially been working 100 hours a week for the last 3 weeks, as the team I’ve been a part of has been pushing to get a MASSIVE project out the door.

About an hour and a half ago, we succeeded. And, being the narcissistic ego-tripper that I am, I’m going to tell you all about it here.

As I’ve mentioned in an earlier post, I’m working for an advertising agency in Amsterdam that’s currently working on a number of advertising campaigns for adidas. As you may or may not be aware of, the NBA All-Star game is this coming weekend, and adidas, having a very large presence in basketball, wanted to make a splash.

This weekend, Dwight Howard of the NBA’s Orlando Magic (who happened to be the record-setting fan ballot leader to start in the all-star game and also won the Slam Dunk contest last year) is going to be walking around all weekend shooting photos, video, and sending text messages, essentially documenting the entire weekend from his perspective. Our agency built the website around this, and the system that will collect and consolidate all of the content he creates.

See a preview below, and visit adidasbasketball.com for the full experience!

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Now if you’ll excuse me, it’s 3:40 in the morning, and do I ever need to go to sleep. With a little luck, our regular posting schedule should resume shortly, though Shannie’s been doing a marvelous job of making sure people know we haven’t forgotten about them G’night!

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